You’re hard-pressed to find 32-inch TVs that support 4K resolution – it’s common in monitors, but not TVs – so I was pleased to see the German AV company Loewe (which recently started selling in the US as well as Europe) was showing a new small-but-premium line-up of TVs at ISE 2026.
The Vega series is available in both 32 and 43 inch varieties, and they share a number of visual characteristics with Loewe’s higher-tier Stellar TV line, with a similar stand and brushed aluminium-fronted soundbar array beneath the display.
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Despite those concessions, the new line up is far from entry-level, with the 32-inch option priced at £1,650, with the 43-inch model coming in at similarly lofty £1,900.
While watching demo playback of a space scene, I was immediately impressed by the deep black tones being delivered, while a distinct lack of blooming from the super-bright lights of spacecraft travelling through the galaxy had me genuinely questioning whether it was indeed an LCD panel I was standing in front of.
Key to this surprising contrast performance is the Vega’s full-array direct LED backlighting — a lot of TV this size use — with an impressively dense grid of 390 local dimming zones on the 43-inch model (the 32-inch Vega, meanwhile, boasts a more than respectable 260 dimming zones).
While I wasn’t able to view high framerate content during the demo, the LCD panel on the larger Vega supports 4K 120Hz alongside variable refresh rate from its two HDMI 2.1 ports, however the 32 incher only goes up to 60Hz at 4K, so it’s not quite as much of a gaming powerhouse.
Dolby Vision IQ HDR that adapts based on the ambient lighting is supported, along with HDR10 and HLG.
Situated behind a specially engineered aluminium speaker grill beneath the display is an integrated Dolby Atmos soundbar with 60 watts of Class-D amplification, which also impressed me with noticeable separation and a surprising amount of low end power.
While the option exists to hook up your own sound system up via HDMI eARC connectivity, the built-in system seems to be more than capable for regular viewing, and a big plus point for a TV that’s aimed at rooms where space may be limited.
The Vega line runs on Loewe OS, which is a tweaked version of Hisense’s VIDAA platform, continuing Loewe’s move away from Samsung’s Tizen operating system. While in my experience VIDAA is a lean and nippy interface, offering access to all the key streaming services, its library of available apps beyond this often feels light compared to other storefronts, meaning you might be reliant on a streaming box for more niche stuff.
There’s also Bluetooth, Apple AirPlay, Miracast, DLNA, and Matter connectivity as well.
The high-quality panel tech means the set is noticeably thicker than your average small LCD TV, while the super stylish aluminium frame, smooth rotating table stand, and overall heft underline its ‘Made in Germany’ luxury feel.
Aesthetically, my only personal gripe is one that I have with all current Loewe TV’s – the brand label tag that appears on the right hand side of the screen – a badge of design cool perhaps, but one I find something of a distraction from what’s happening onscreen.
As mentioned, the new Vega line doesn’t have a great deal of premium competition when it comes to these sort of screen sizes in the 4K resolution bracket, with Samsung’s Q8F QLED likely to be its main rival in the 32-inch category. However the South Korean brand’s effort lacks local dimming, so Loewe has an edge.
The competition picks up somewhat when moving up to 43 inches, with Samsung’s QN90F Mini LED packing a faster refresh rate at 165Hz, while the fantastic LG C5 OLED TV offers even better contrast thanks to its self-emissive panel.
It’s still nice to see Loewe offering another premium option in this kind of size though — there are tons of people who care a lot about quality who don’t have the space or inclination to get a bigger-screen set.
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