Is Home Decor the Next Big Thing?

The name Meghan Markle has become synonymous with global
influence, blending her royal connections with a distinct, aspirational
American sensibility. Her venture, the lifestyle brand As Ever, is not merely a
celebrity endorsement; it is the Duchess of Sussex’s carefully curated vision
of refined living, a world built on quality and accessible luxury. Now, subtle
hints from her suggest an expansion beyond its initial success in artisanal
food items. What better way to signal this expansion than a personal, intimate
share?

Did Meghan Markle’s curated glimpse offer a tantalizing peek
into the evolving world of As Ever, preparing to transition seamlessly into the
realm of home décor?

Is something new brewing for Meghan Markle’s As Ever?

The Duchess of Sussex recently offered a rare and intimate
view into her and Prince Harry’s luxurious Montecito, California, residence through
her Instagram story. She shared a decorative planter, holding a beautiful
wildflower that bore the subtle As Ever logo. The
caption “Delphinium, Nigella, Veronica-meet As Ever,” suggests that she
is subtly dropping hints about a forthcoming home décor line from her brand, as
she confirmed her intention to expand her lifestyle brand into home products
earlier in April this year.

This casual share, posted to Meghan Markle’s Instagram story, was far
from an accidental snap; it was a deliberate and stylish suggestion of her
brand’s direction. The clip focused on the polished living room, showcasing a
sophisticated arrangement. The frame’s centerpiece was her beagle, Mia,
comfortably nestled on a chic bouclé chair and matching ottoman. The new launch
will expand the As Ever’s menu.

Foundational products have enabled As Ever to build a
devoted following and refine its branding before transitioning into more
complex categories, such as home furnishings.

The established product range of As Ever

The current list of successful items includes various fruit
spreads, pure honey, delicate flower sprinkles for baking or garnishing, and
convenient cookie mixes. Furthermore, the brand has ventured into beverage
territory by introducing sophisticated teas and selected fine wines. With launches selling out, this frenzy has provided a solid platform for the brand’s envisioned
expansion into a complete lifestyle offering.

The As Ever brand currently focuses on a highly curated collection of artisanal, consumable luxury goods designed to elevate everyday moments in the kitchen and at the table. This comes after Meghan Markle paused production to focus on a smart business strategy, moving the brand beyond viral hype and toward a sustainable, planned expansion that will eventually encompass hospitality, transforming As Ever into a complete lifestyle blueprint.

Are you excited for a confirmed product launch of the elegance
of Meghan Markle’s lifestyle brand, As Ever? Let us know in the comments below.