When Mark Wahlberg made his first grand entrance onto the film stage in Renaissance Man, few would have guessed he would go on to be a business powerhouse, not only on screen but off. From early hip-hop stardom as Marky Mark to breakout performances in Boogie Nights and The Basketball Diaries, Wahlberg’s career is defined by reinvention and hard work. Behind the scenes, he brings the same ferocity to several business ventures, such as sports teams, nutritional brands, and even automobile dealerships, which demonstrates that his legacy will live well beyond the silver screen.
From everyone’s playlists to Hollywood’s A-list, Wahlberg single-handedly rewired the narrative of what an artist’s success looks like.
The origin of Municipal: How Mark Wahlberg built the brand
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What would be his most-cherished professional offspring, Mark Wahlberg’s athleisure brand, Municipal, launched in 2019, has gained traction, generating over $5 million in annual revenue. Alongside Stephen Levinson and Harry Arnett, he has built the brand to be as rugged, functional, and performance-oriented as the actor himself. Municipal captures Wahlberg’s mantra: “Dream–Plan–Hustle–Repeat.” Wahlberg has not just put his name behind the brand, but he has created a philosophy that sits at the intersection of performance equipment and lifestyle movement. And in just a few years since its launch, this Californian brand has expanded the activewear market to new heights.
This brand seamlessly infuses self-motivation with the trendiest fashion, captivating modern consumers who seek to lead dynamic and purpose-driven lives, but in style. From joggers to underwear, Wahlberg, in a nod to his hip-hop roots, has also brought the charm of streetwear into this clothing line.
What makes Municipal’s apparel stand out in the athleisure market?
Municipal offers hoodies, joggers, underwear, shoes, and several sports utility gears, blending activewear with daily utility fashion. Products like moisture-wicking hoodies, boxer briefs, and various luxury athletic products all seek to balance comfort and versatility. Whether it is a rigorous gym workout or a relaxed vacation, Municipal has got its customers covered. Their Rec Sport Collection incorporates a wrinkle-free, fast-drying fabric, all within mid-to-premium price points, to strike a balance between high-end comfort and affordability. What makes Municipal even more unique is its flagship store model, which offers several services beyond selling activewear.
Even when pandemic delays thwarted their initial funding in 2020, Mark Wahlberg personally spearheaded the operation to keep the dream alive, according to his The Rolling Stone interview. In November 2024, they opened their first flagship store in Oceanside, California, foreshadowing not only monumental growth but also redefining the one-dimensional narrative of athleisure.
Municipal’s DNA is founded on the bedrock of Wahlberg’s fitness journey to fuel today’s go-getters who value both comfort and ambition.
Municipal’s revenue in 2025: How Mark Wahlberg’s brand earned $5 Million+
While Mark Wahlberg’s forgotten Infinite takes over Netflix worldwide, his brand Municipal seems to be on the same path. Municipal will reportedly cross $5 million in annual revenue in 2025, according to industry reports. Although some critics shudder at price tags, for instance, $30 for boxer briefs or a men’s hoodie sweatshirt for $78, the brand positions itself as high-end luxury activewear. In turn, it appeals to a demographic that prioritizes high quality and authenticity. Speaking with Fashion Network, co-founder Harry Arnett stated, “We are no doubt a premium brand, but at the same time, we also believe we give consumers the absolute most value,” reaffirming their goal to be a luxury fashion brand accessible to everyone.
By 2030, Mark Wahlberg’s global business venture will hit $662.56 billion, as estimated by Grand View Research. Municipal appears to be strategically timed for expansion, and its steady revenue reflects early momentum in an already saturated market of athleisure. At present, Municipal is enjoying a surge in popularity, thanks to Wahlberg’s international loyal fan base and unique services that make it stand out in the bustling clothing field. With several Hollywood projects to be produced under his belt, such as the reported Manny Pacquiao biopic, Wahlberg’s business-savvy mind has set Municipal up for immense success in the near future.
With several upcoming new features, Municipal looks forward to cementing itself in everyone’s wardrobe.
Municipal’s future: Expansion plans and Mark Wahlberg’s long-term vision
Mark Wahlberg envisions a full ‘Muniverse’ experience for his fans and customers, from cafes, barber shops, to soon-to-be-launched gyms, all incorporated in Municipal’s stores. The brand’s retail footprint has been developed with utmost care, keeping fresh trends in mind. After the successful opening of its inaugural store in California, spanning 16,000 square feet, the brand weaves hospitality with retail, planning 20 flagship fashion stores within the next seven years, and dozens of gyms in the next decade.
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According to Modern Retail, the first-ever Municipal gym will be located in Summerlin, Nevada. Shoppers can also drop by the coffee shops that will be present in their luxury stores. The brand also aims to offer discounts, free shipping, and more upon purchasing a year’s worth of their gym membership.
In an overcrowded fashion market dominated by designer labels, influencers, and even various actors venturing into the business, Municipal continues to stand out by intertwining a community and lifestyle-oriented vision with celebrity ethos. Having steady revenue and tremendous success, Mark Wahlberg’s vision is grounded in a purpose that celebrates hustle, purpose, and style in the same breath, adding more to this empire.
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What is your favorite purchase from Municipal to date? Share your thoughts in the comments below.
