The Gambler and His Cowboys’ on Netflix Unleashes the Grit and Gamble Behind A Football Empire

Once upon a Texas oil boom, the Dallas Cowboys were not just a football team, they were America’s weekly soap opera in shoulder pads. Under the blinding lights of AT&T Stadium and the even brighter ego of owner Jerry Jones, the Cowboys rebranded football as spectacle. After purchasing the team in 1989, Jones turned the franchise into a money-printing, headline-generating empire, securing three Super Bowl wins in the 1990s alongside Coach Jimmy Johnson. The legacy burned hot, fast, and fabulous, and it all began with a gamble.

Because when a high-rolling owner meets a powerhouse team, secrets spill, and Netflix is ready to tell all.

What layers will Netflix’s America’s Team: The Gambler and His Cowboys peel back?

Netflix’s America’s Team: The Gambler and His Cowboys is set to peel back the glitzy surface of the Dallas Cowboys empire to reveal its foundation of high-stakes decisions, backroom drama, bold egos, and Super Bowl dreams stitched together with Texas-sized ambition. With never-before-seen footage and direct interviews, the docuseries aims to expose what truly built, broke, and beautified the legacy of America’s most polarizing football franchise, right from the luxury box to the locker room.

Directed by the Emmy-winning duo who turned cults and cage fights into Emmy bait, the series places Jerry Jones front and center, a man who bought a football team and accidentally purchased immortality. Joining the Texas opera are Troy Aikman, Michael Irvin, Emmitt Smith, Deion Sanders, and two coaches who probably still argue in their sleep. Also appearing: George W. Bush, Phil Knight, and a football-shaped chunk of American mythology. With the series likely arriving in summer 2025, fans can pass the time by streaming Netflix’s best sports docuseries.

If “How ’bout them Cowboys” rings a bell, expect a wave of nostalgia and a tribute to the Dallas Cowboys’ iconic rise.

The Dallas Cowboys rise to glory

The Dallas Cowboys’ rise to glory was not merely the result of athletic excellence, it was also a product of bold ownership. When Jerry Jones purchased the team in 1989, he brought with him an unapologetically aggressive business model, firing beloved Coach Tom Landry and reshaping the front office. Jones transformed the Cowboys into a commercial juggernaut, redefining how football teams were marketed, monetized, and managed, often making himself as much a headline as the players.

Under Jerry Jones’ ownership, the Cowboys became a spectacle as much as a sports team, achieving three Super Bowl victories in the 1990s with Coach Jimmy Johnson and a player trio—Troy Aikman, Michael Irvin, and Emmitt Smith, that defined an era. Jones mastered television deals, sponsorships, and stadium branding long before it was standard practice. His ambition helped build a legacy that reached beyond Texas, embedding the Cowboys into the heart of American pop culture and prime-time television.

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