Oasis have already begun cashing in on the Britpop band’s ‘£400m reunion tour’ comeback with a series of merchandise – including a new tie-up with Levi’s.
Branded T-shirts costing £30 apiece have gone on sale just days after Liam and Noel Gallagher announced a series of live dates back together following years of feuding – and two designs were quick to sell out already.
Popular new products have looks based on the group’s 1994 debut album ‘Definitely Maybe’ – which is also being reissued as a deluxe version.
Their reunion tour, mooted last weekend and confirmed on Tuesday, is expected to give the UK economy a ‘supersonic’ boost – much like that of Taylor Swift.
This suggests the brothers may be competing with the pop singer in more ways than one, after one expert predicted demand for their tickets would ‘absolutely dwarf’ that of the earth-shaking Eras tour.
A photograph of Liam and Noel Gallagher as they confirmed that Oasis have reformed
In the latest development in Oasis’ sensational comeback, the band has launched a collaboration with Levis for a range of nostalgic t-shirts inspired by their early days
The three ‘classic’ designs on black and white tees are meant to capture the ‘moody, edgy undertones of Manchester’s rock superstars’
Four per cent of the UK population applied for tickets to see Oasis at Knebworth in 1996
If the Gallaghers manage to get through their 10 gigs at Wembley in 2025 without having a tiff, this would also break Swift’s recent record at the venue.
The new ‘Oasis x Levis’ collection includes shirts that highlight moments from the group’s history.
These include the classic Decca Logo, the football pitch from their 1996 concert at Maine Road Stadium, and the swirled Union Jack logo, which adorned the first shirts ever issued.
In order to create a ‘nostalgic, vintage-inspired look’, the collection re-purposed visual elements from the band’s archives.
The three ‘classic’ designs on black and white tees are meant to capture the ‘moody, edgy undertones of Manchester’s rock superstars’.
Two of the designs seem to have already sold out on the Levis website.
To capitalise on the nostalgia of the iconic band’s fans, the interior neck labels are meant to be inspired by the 90s woven labels.
A statement from Levi’s said: ‘Levi’s has been at the centre of culture for over a century, and this collection helps evoke memories of fans wearing their favourite band Ts paired with their classic 501 jeans.
‘The Oasis collection includes Ts highlighting the classic Decca Logo, a Maine Road football pitch, and the Union Jack logo, which adorned the first Oasis shirts ever issued.’
The revelation comes after weeks of growing speculation about a comeback.
In a bombshell statement, the Manchester brothers finally put their 15-year feud aside to announce they will be performing together again 34 years after their first gig.
Demand for tickets for Oasis’ highly-anticipated reunion will ‘absolutely dwarf’ that seen for Taylor Swift, a music expert claimed
Oasis’ rumoured reunion will see the once feuding Gallagher brothers perform four huge gigs at Wembley before touring the UK next summer (Pictured are Paul McGuigan, Noel Gallagher, Tony McCarroll, Liam Gallagher, Paul Arthurs)
Noel and Liam Gallagher on the ‘Che Tempo Che FA’ TV Programme in Italy in November 2008
The iconic Britpop band have announced dates in Cardiff, Manchester, London, Edinburgh and Dublin for next summer.
The band said on Tuesday: ‘The guns have fallen silent. The stars have aligned. The great wait is over. Come see. It will not be televised.’
It’s understood the brothers buried the hatchet during a late night phone call to embark on a £50million reunion tour.
Tickets for the UK dates will go on sale from 9am on August 31, while Dublin tickets will be available for fans from 8am on the same day.
Fans of the Manchester rock band have pleaded with the brothers to regroup since they disbanded in 2009, prompted by a backstage brawl at the Rock en Seine festival in Paris.
Their last concert together was at V Festival at Weston Park, Staffordshire, in August 2009. Days later, they cancelled a headline gig at the Rock en Seine festival following the argument.
Noel explained at the time: ‘It’s with some sadness and great relief to tell you that I quit Oasis tonight. People will write and say what they like but I simply could not go on working with Liam a day longer.’
In recent years, Liam has been keen to make amends with his brother and reform the iconic Britpop band, but his older brother poured cold water on the idea.
But after Noel’s £20m divorce from ex-wife Sara MacDonald last year, the elder Gallagher is said to have been persuaded of the financial merits of getting the band back together.
But Oasis fans are infuriated by ‘rip-off’ hotels amid an extraordinary scramble for accommodation among those desperate to see the band on their reunion tour.
Research by MailOnline established that 99 per cent of hotels on Booking.com in Cardiff on July 4 and 5, the dates of the band’s first gigs, are already sold out.
There is also intense demand in Manchester, with 98 per cent booked on the night of the city’s first concert on July 11 and only 23 now remaining. One of the priciest options is the Townhouse Hotel, where rooms are £1,388 – or £119 two weeks later.
And the Maldron hotel chain was accused by furious customers of cancelling bookings coinciding with Oasis gigs in the city then reselling the rooms for triple the price – but the business later claimed this was due to a series of technical issues.
Hotels, pubs, bars and restaurants near venues hosting the concerts are all now set to benefit from fans wanting to make the most of the band’s hotly-anticipated return.
Payment provider SumUp estimated that the tour will boost the UK and Irish economy by £350million, adding that each fan will spend about £350 per concert.
Liam Gallagher teased an official reunion during his set at Reading Festival on Sunday night
(From left) Gem Archer, Noel Gallagher, Andy Bell and Liam Gallagher pose for a photo in 2006
Music journalist and DJ Kevin McManus believes demand for Oasis tickets will be huge and could even surpass the fight for tickets to Taylor’s Eras tour
Aside from the ticket and merchandise spend, the firm projected an overall spend of £112million on travel, £76million on hotel rooms and £22million on food and drink. It also estimated that the total capacity across all tour venues would be 1,007,888.
Average travel costs of £111 are expected per person, plus hotel rooms priced from £111 in Cardiff to £158 in London based on two adults sharing, £40 on merchandise and £22 on food and drink at the venue – on top of an estimated £100 cost per ticket.
It comes after Taylor Swift’s Eras tour was cited for boosting restaurants and hotels in the UK cities where she performed this summer amid elevated inbound tourism.
Research by analysts from Barclays predicted earlier this summer that the American pop star could bring a £1billion boost to the UK – although experts said that spending by Oasis fans would be high but ‘might not reach those heady heights’.
