Unfazed by Netflix Snub, Meghan Markle’s As Ever Teases Fresh Launch Post Rosé Wine Success

Meghan Markle is one of pop culture’s favorite faces of controversy. In the aftermath of tempestuous limelight, the Duchess of Sussex continues to rewrite her own narrative one herbal tea at a time. Where once royal scandals rang out the loudest, now the tenderness of hospitality and soft power prevails. Markle, who has forged her brand, As Ever, through scrutiny of the public eye, has emerged triumphantly, laughing the last laugh with sold-out products and new business avenues, despite the backlash. 

Meghan Markle previews what is coming next from her brand, being unfazed by the headlines.

Meghan Markle flourishes post-controversy with her new As Ever launch

As Ever successfully sold out the 2023 Napa Valley Rosé within minutes of its launch on July 1. Taking the multimillion-dollar lightning-fast sales into account, Meghan Markle has now announced that she has restocked the wine, but with a twist. As Ever will be selling a 2024 Napa Valley Rosé from next week. According to her company’s July 30 newsletter, per People, Markle is determined to offer customers joy in little things and a brand new, refreshing spirit of Napa Valley blended with the tenor of the California Coast, all in a Rosé bottle. Markle will be revealing the sale timing for the new batch of wine and more details soon on their website and Instagram.

Serving a quiet luxury aesthetic with soft minerality and stone fruit notes, the 2023 Napa Valley Rosé, priced at $30 for individual bottles or $90 for sets of three, was a huge hit. Customers flocked to the website to bulk-buy the wine, which left wine and royal enthusiasts thrilled. With the latest restock of the 2024 Napa Valley Rosé poised to hold the same taste as its predecessor, her wine now sits right with her other top sellers, such as a $9 raspberry jam, $11 pancake, and cookie mixes. Though her streaming deal seems to have fallen through, Meghan Markle continues to cash in millions of dollars with her As Ever products.

But even when As Ever opens, one big chapter comes to a close.

All about the Royals’ latest Netflix snub

Meghan Markle and Prince Harry‘s Netflix deal, previously worth close to $100 million, is not being renewed as of September 2025, following underwhelming performance by their shows like With Love, Meghan, and Live to Lead, and more. The Royal couple had initially struck a deal with the streaming giant for five years in 2020, the renewal of which has been cancelled. So far within their deal, Netflix has aired five shows: Harry & Meghan, Heart of Invictus, Polo, Live to Lead, and, most recently, Markle’s controversial lifestyle and cooking show, With Love, Meghan. Though Markle’s show has reportedly outperformed Prince Harry’s contribution, the average views remain subpar.

Meghan Markle’s shift away from Netflix might be forward-looking toward insurmountable success. Her brand, As Ever, is gradually becoming a top lifestyle and hospitality brand owing to her celebrity status and buzz. She is also planning future product verticals such as fashion items, sparkling wine, and more. Where her Netflix show formerly dominated headlines, As Ever now fuels devotion with jam, rosé, and small moments of quotidian delight presented with purpose, and undeterred by streaming failures.

Have you purchased Meghan Markle’s sold-out Rosé yet? Tell us in the comments below.