5 Things to Know About Nigel Ng AKA Uncle Roger as the Comedian Signs With CAA

Comedian Nigel Ng, famous for his viral online persona Uncle
Roger, signed with major talent agency CAA to expand his digital footprint,
live touring, and global brand partnerships across television, film, and
publishing. Can a viral fried rice critique turn an internet sensation into an
international entertainment icon? He continues expanding global stand-up tours,
launching his animated series Fried, and managing his successful FUIYOH!
It’s Uncle Roger’s restaurant chain. Having conquered digital media, Ng continues expanding his comedic influence across global markets.

Before securing major talent representation, his hilarious
culinary critiques originally brought him widespread internet fame.

Roasting British royalty in the kitchen with culinary feuds

Uncle Roger famously skewered celebrity chef Jamie Oliver
for misusing ingredients and ruining traditional egg fried rice, which quickly
became a viral staple on his YouTube channel, MrNigelNg (Jamie Oliver
DESTROY FRIED RICE AGAIN). His comical reaction video criticized using
chili jam and olive oil, igniting massive global laughter across digital
platforms.

The ongoing comedic feud turned Jamie Oliver into a frequent
target of his relentless roasting videos over culinary traditions. However,
Oliver graciously acknowledged the playful rivalry in stride, even
collaborating on videos and sharing a mock invoice for chili jam and olive oil, and joking about a restaurant opening.

Leveraging his massive online popularity, the comedian
quickly built an impressive physical business portfolio.

Building a global dining empire and expanding entertainment properties

Nigel Ng expanded his creative empire from digital sketches
into physical dining by opening his fried rice restaurant chain, FUIYOH! It’s
Uncle Roger, with popular locations across Malaysia. The flagship restaurant
draws huge daily crowds seeking authentic Asian flavours approved by his famous
character. Beyond physical dining locations, he runs successful global
stand-up comedy tours that sell out major international venues.

A joint venture
between Nigel Ng, Keng Yew, and chef Daren Liew, the Asian fusion restaurant
Kawan by Uncle Roger officially opened in London’s Chinatown in May 2026. Furthermore, he manages extensive branded merchandise lines
alongside an upcoming animated project titled Fried. He announced his
animated YouTube series in October 2025. An official public release date
has not been announced, but teasers and episodes are rolling out following
production by Toonstar.

His professional career expanded rapidly and his personal
life reached an equally joyous milestone.

A destination marriage combining multicultural heritage traditions

Nigel Ng married his wife, Miami-born corporate lawyer
Sabrina Ahmed, in a multi-day cross-cultural celebration in Sintra, Portugal,
as documented
by Vogue. The spectacular wedding thoughtfully blended Chinese and Bengali
traditions through traditional ceremonies, colourful attire, and memorable
family festivities.

Reflecting on their journey, the bride recalled how their
initial meeting at an airport terminal felt like fate unfolding naturally.

“Everything felt destined and easy,” Sabrina Ahmed
shared regarding their magical first encounter. The happy couple later welcomed
their first child together, embarking on an exciting new family chapter.

Surprising many fans, his journey to comedy stardom actually
began in a technical field.

From machine learning data analysis to mainstage stand-up comedy

Before wearing the signature orange polo shirt for comedy
sketches, Nigel Ng graduated with an engineering degree from Northwestern
University. Uncle Roger worked as a data scientist at the digital bank Monzo
and actively managed a coding portfolio on GitHub. Drawing creative inspiration
from Hong Kong screen legend Stephen Chow, he made his television breakthrough
on Comedy Central’s Stand Up Central in 2018.

Later guest-starring on the BBC hit panel show Mock the
Week in 2021. Beyond stand-up, he co-created popular shows like Rice to
Meet You alongside comedian Evelyn Mok and launched his own solo show, HAIYAA
with Nigel Ng, while expanding his international reach by debuting on the
Chinese video platform Bilibili in early 2021.

His unique comedy style relies heavily on distinct vocal
habits and funny culinary philosophies.

The king of flavor and iconic catchphrases that shook the internet

The Uncle Roger persona is defined by iconic catchphrases
like “Haiyaa” to express deep disappointment and “Fuiyoh”
to demonstrate excitement or awe. These recognizable expressions became instant
global internet slang, repeated endlessly by millions of dedicated fans across
social media platforms worldwide.

Furthermore, he famously champions Monosodium Glutamate,
referring to it as the king of flavour, roasting Western chefs who actively
avoid using it. By defending traditional Asian seasoning methods with sharp
humour, he elevated a simple ingredient into a celebrated symbol of authentic
flavour. From reviewing fried rice videos to building a global brand,
Nigel Ng, AKA Uncle Roger, has successfully turned a viral character into a
multi-industry entertainment empire.

What do you think about Uncle Roger’s best moment? Which restaurant
dish is your absolute favourite? Let us know in the comments.